Secret Club

Secret Club

Dear Diary

Dear Diary #27

Turns out people like it when I’m happy and thriving. I do too.

táss's avatar
táss
Jan 22, 2026
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Dear Diary is a monthly love letter to the mess and magic of relationships — with others, and with myself. I don’t have answers, just lots of questions, but I believe in connecting through words. That’s why I keep writing.

If you love meeting in person, join our Secret Book Club Brunch on February 18! It’s gonna be a casual, super cozy, and delicious meeting at Moko Market Punavuori, here in Helsinki. Scroll all the way down to find two more meetups happening in February!

Grab a warm cup of hot chocolate, and enjoy the three-minute read 🗝
This may contain: a woman holding up a white frisbee in front of her face on the beach

It used to piss me off that I’m always changing something in the community. And whenever I made a change, I promised myself not to ever change it again. Then, a few months later, I would be doing something differently again and fighting internally. But not anymore! Today, I finally understood why I do that, and I discovered that twisting things now and then is actually amazing, and needed to keep Secret Club alive.

Would I be part of a community I don’t really like? No. And because I’m sitting on the community lead seat (Goddess knows it took me a while to admit it), the club has to satisfy me. I know! You have no idea how dreadful it sounds to my ears. Pleasing myself is something I say I should do, but when it comes to something that involves other people, it terrifies me.

I couldn’t even convince my colleagues at work to have lunch at my favourite restaurant because it felt unfair. It bothers me if people have to do something different because of me. I couldn’t ever be a vegan. I simply couldn’t ever bother people to choose a different place to eat because of me. Well, nowadays in Helsinki it’s not a problem, but pretend you’re in France, then you get me.


This is the source of the insight. Deeana is a fantastic person I met on LinkedIn. Click the image to read the whole thing.

Secret Club only becomes fantastic when I love it without hesitation. And if I slightly dislike something, I must change it immediately. Because a community is a living thing.

To add a cherry on top of that liveness, our precious pearls always influence Secret Club with their presence: it can be a comment in the chat, or here on Substack, a link to a restaurant, an invitation, a suggestion, or bringing their energy to enlighten our meetups. Our vibes are there to play.

Secret Club is a collection of womanhood vibes — iridescent, layered, and softly shimmering like mother-of-pearl.

I usually say we are “the most vibrant community in Helsinki,” and now I know what I actually mean.

OH, BUT THERE’S SOMETHING I NEED TO CONFESS

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