Secret Club 2025 wrap-up is here
Read carefully 🎄 Juicy memories, a secret spell and save-the-dates hid everywhere.
It’s funny how the thing I’m most proud of has also made me the most humble. Can I blame my zodiac signs for making me a tiny bit snobbish?
2025 was wild for Secret Club and for me. I had this cute belief that success would happen instantly. But building this community and making myself a creative entrepreneur is not something I can just microwave. It's a slow-cooked journey that takes patience, heart, and courage to grow (and fail) in public.
It took me a while to actually enjoy the messy process of building my lifestyle in my own terms, especially because the big picture takes shape as I move forward.
DECEMBER, 2024
Thirteen days before 2025 began, we did a 12-day ritual together, and that’s when I started dreaming about what would come next. It’s a simple spell, but it brings so much clarity about what we actually want. You write down 13 wishes, and in the end, only one becomes your true north. You find the complete spell in our bonus track, all the way down.
I made my mom, my sister, and my husband do it, and every single one of us had our wishes come true. I’m obsessed with the fact that it actually works.
✮ My north star intrigued me, though. When I read the paper, I kind of regretted it. Does it make no sense to wish for something that is not up to me? Apparently, it does.
My wish was: “I want my mom and my sister to visit me this year,” and they are flying as I write this. What is control anyway? The older I get, the more I see that asking, believing, and getting ready to receive is where magic happens.
This vibe inspired our very first workshop of 2025!
JANUARY
We started 2025 manifesting our dreams with creative vision boards, journaling, and delicious food! It was our first beneficent event! All proceeds supported Kapua’s fundraising for young and disabled people in Nepal, empowering them through two dedicated NGOs.
FEBRUARY
Because Valentine’s Day in Finland is all about celebrating friendship, we created a campaign where everyone could write postcards that we then shared in Esplanadi with anyone open to receiving a little love. We called it Love Letters Move! — an independent campaign brought to life with the help of Secret Club members and our wonderful partners: Hobo Hotel, Helsinki Vintage Concept Store, Café Clé, Meringue Café, and Putinki.
Besides the love letters, we also hosted 15 Book Club and Reading Club meetings this year!
Our Book Club is simple: we read a book and dive into a conversation. The Reading Club, though, is dedicated entirely to Women Who Run with the Wolves — two chapters per session — and it has become one of the most vulnerable and transformative gatherings I’ve ever experienced.
✮ A special thanks to Mari, Karina, and Kelly — I couldn’t have done this without you.
MAGIC VIBES
This year, we also learned — and fully embodied — the Zodiac vibes with our astro bestie, Poema! Her workshops taught us so much. And speaking of magic, we had our iconic Wine Tasting & Tarot Night (yes, tarot actually helped me understand wine better — who knew?).
And now… a little spoiler:
Our very first workshop of 2026 will be a loud, creative Tarot & Journaling session! The venue is a delightful, colorful spot — not a hotel this time, but trust me, you’re going to love it.
Save the date: 10/01 is a magical portal you won’t want to miss!
Click above and subscribe to our calendar 🗓️
We absolutely overdid it this year — in the best way.
We had a cross-country class, a dreamy Midsummer picnic with gifts from Erisan, rescued flowers and turned them into bouquets with FloweRescue, crafted our own perfumes, belted our lungs out at karaoke, played bowling, shared ridiculously good dinners, foraged mushrooms like forest witches, cooked our own cosmetics with magical Finnish herbs, journaled with tarot, played badminton more times than I can keep track of, decorated cakes, manifested dreams, swapped clothes and accessories at our legendary Secret Swap, painted, and even launched a little branch in Luxembourg (which we decided not to keep — but somehow it’s still going strong! Kuudos to Alice!).
It was a lot — but thankfully, I had the help of a team of volunteers whom I’ll forever be grateful to: Elisa, Hannah R., Hannah L., Tia, Mansi, Roshini, Flora, and Bia.
As we close this wild, beautiful year, I just want to say thank you — for showing up, for sharing your energy, for making Secret Club the warm, creative, brave little universe it has become. None of this exists without you.
May 2026 bring you clarity where you need it, surprises where you want them, and magic exactly where you didn’t expect it. May your wishes move toward you with the same softness and electricity you bring into this community.
Here’s to more delicious moments & more friendships!
Happy New Year, my dear pearls — may our secret spell work in your favor, again and again. ✨
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