Secret Club 🗞 January

Inspiring meetups, our beloved book club picks, creative vision board workshop, cross-country class, recent highlights, and an exciting look at what’s coming in 2025!

Hello Pearl!

Welcome to our first newsletter of 2025 (already!) and the last of 2024. This one marks a transition ✨

Can you believe we pulled off 36 official meetups this year? I’m still wrapping my head around that number. So much fun we had! Every gathering was packed with laughter, connection, and the incredible energy of women coming together to inspire and uplift one another. Having you with us in 2024 has been such a gift, and I can’t wait to continue this remarkable journey with you into 2025.

As we say goodbye to 2024, my heart is full of gratitude. This year marked the launch of our Pearl Membership, a huge milestone only possible because of amazing women like you who believe in the power of sisterhood. Together, we’re building something sustainable, transformative, and unstoppable. 

Here’s to an even brighter year ahead! ✨

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What’s coming in 2025?

Secret Club is becoming a platform dedicated to fostering female friendships through content, meetups, and shared experiences. Over the next year, we will invest more energy in our content studio and encourage more member-led events and pilot gatherings in other cities.

🦪 CONTENT STUDIO

Our newsletters are leveling up: we’ll make them richer, more focused, and easier to navigate. Plus, we’re introducing exclusive guides—starting with the ultimate honest sauna guide, packed with everything you need to know about Finnish saunas as an international woman.

Our newsletters:

🗞 Secret Club Insider
Your monthly roundup of events, news, and what’s ahead. Relive the highlights and stay in the loop!

🛼 Joy in Helsinki
Instead of a section, we will have a dedicated space for our curated guide to what is hot in the city. We’ll use our WhatsApp Chat to help you connect and plan meetups at these happenings.

🗝 Dear Diary
A heartfelt corner of our newsletter is all about community and personal reflections—my absolute favorite to write!

🛵 Secret Club Special Guides
Seasonal deep dives on topics that matter to you. The first one? A No-nonsense Winter Sauna Guide you won’t want to miss!

Let’s make 2025 our best year yet—together 💌

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WhatsApp Chat

Our community is snowballing—over 180 fabulous women already! We now have eight sub-chats where you can dive into conversations that matter most to you: Witch Secret Club, Secret Book Club, Move Your Body, Creatives, Foodies, Trips, Network & Career, and Cinema & Spotlight. Choose the topics that spark your interest, and feel free to skip the ones that don’t—no pressure to join everything.

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Now, let’s head for the best part 🍰

🎿❄️ January Calendar

Secret Club Meetups

Saturday, 11.01 💐 Beneficent Afternoon Tea & Vision Board Workshop — ​Unleash your creativity and set your intentions for an incredible year ahead at our Vision Board Workshop & Afternoon Tea. Join us in a cozy, welcoming space as we combine the joy of crafting with the magic of giving back.